Your brand is WHO you are, WHAT you do, WHY you do it, and who you do it FOR. It’s your promise to your customers. It represents what customers expect your company to deliver. For businesses that haven’t yet developed a corporate branding campaign, it can be overwhelming to even figure out where to start. We hear this lot from our clients – they feel like they don’t have the time, energy, or resources to essentially ‘start over’ with their website, marketing materials, Facebook page, etc. to make it all look branded.
But the longer a business waits, the worse it’s going to get. We have seen firsthand how disjointed and confusing an organization’s brand can get after years (in this case, 100 years) without a strong brand direction.